Why Wellbeing Travel is One of the Best Tourism Trends

wellbeing travel blog

In recent years, wellbeing travel has surged in popularity as people seek journeys that nourish the mind, body, and soul. Travelers are seeking experiences that offer something more profound than just photo opportunities and tourist attractions. In this guide, we cover how to plan a wellbeing trip that will enhance a sense of meaning, purpose, and overall life satisfaction.

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What is Wellness Tourism?

Wellness tourism is travel that prioritizes experiences that support overall health and vitality. According to the Global Wellness Institute, wellness tourism aims to transform travel into an opportunity for rejuvenation, personal growth, and long-term physical, mental, and emotional health benefits.

Tip: Wellness tourism is the umbrella term under which wellbeing and wellness travel fall.

what is wellness tourism infographic

The Difference Between Wellness Travel and Wellbeing Travel

Wellness and wellbeing travel are often used interchangeably; however, there are distinct differences:


Wellness Travel

This type of travel is essentially wellness trips that focus on activities and experiences that help travelers maintain, enhance, or kick-start healthier life habits.

These trips often include wellness activities such as fitness classes, healthy eating, spa experiences, yoga classes/ yoga retreats, meditation classes/ meditation retreats, and outdoor activities.

Last year, wellness travel trends showed increased popularity of wellness destinations and wellness resorts. These include structured wellness programs, access to destination spas, and various wellness services.

These specialized wellness experiences are designed to meet travelers’ unique needs and personal preferences.

Tip: Wellness travel is a great way to reconnect with yourself and establish a regular wellness routine that extends beyond your vacation.

Check out our wellness travel guide here.

wellness travel guide

Wellbeing Travel

Wellbeing travel is a broader concept that encompasses the overall quality of life and life satisfaction during travel.

It is a type of travel that includes not only physical health but also emotional, social, and even environmental factors that contribute to a traveler’s holistic sense of fulfillment and happiness.

Wellbeing travel may involve seeking joy, relaxation, meaningful connections, purpose, and experiences that support happiness and life satisfaction, beyond just health-focused activities.

Think of wellbeing travel as a big tree. This tree has many branches, each representing a different type of travel focused on a holistic approach to improving your health and happiness.

One of these branches is wellness travel, a specific kind of travel that focuses on activities like spa visits, meditation, and fitness programs.

So, wellbeing travel is the whole tree, and wellness travel is one of its branches.
woman in hawaii enjoying a wellbeing travel experience
Soaking in tranquility in Oahu

The Rise of Wellbeing Travel

The travel industry has seen a dramatic shift in priorities. According to recent industry reports, more travelers now rank enhanced wellbeing as a primary motivation for their journeys, compared to a few years ago.

This shift has been accelerated by global events (e.g, the COVID-19 pandemic) that prompted many people to reevaluate what truly matters in their lives. People are exploring different ideas about what travel can mean beyond traditional tourism.

The World Health Organization defines wellbeing as a state that includes quality of life, positive function, and a sense of meaning and purpose. This aligns with the goals of wellbeing travel to support holistic health and life satisfaction.

couple on a wellness trip in kauai
Prioritizing wellbeing in Kauai


Why Wellbeing Travel Matters

We live in a fast-paced world where chronic stress and burnout are common. Wellbeing travel can offer a much-needed reset, allowing you to slow down, recharge, and return home feeling refreshed.

With a growing emphasis on mental health and self-care, more travelers are seeking experiences that promote balance, joy, and inner peace.

Wellbeing travel isn’t about escaping life; it’s about deepening our engagement with it. These journeys are designed to enhance the fulfillment that comes from living a life of meaning and purpose.


What Does Wellbeing Travel Entail?

A wellbeing-focused trip might involve a wide range of activities. This may include learning a new skill from local artisans, engaging with communities in ways that foster genuine connection, or spending time in environments that inspire reflection and personal growth.

The emphasis is on experiences that resonate long after the journey ends, potentially transforming your perspectives and priorities.


Benefits of Wellbeing Travel

A wellbeing travel trip may provide a holistic boost to your happiness, health, relationships, and overall life satisfaction. The following are some notable benefits:


1. Enhanced Happiness and Mood

Wellbeing travel can significantly boost happiness and overall mood, both during and after the trip.


2. Lasting Stress Relief

Wellbeing trips allow you to recharge, reduce anxiety, and return home with a refreshed perspective. This can help manage future stressors more effectively.


3. Improved Physical and Mental Health

Engaging in activities like walking, hiking, and mindfulness practices during wellbeing travel supports both physical and mental health.


4. Boosted Creativity and Cognitive Function

Exposure to new environments and cultures can stimulate brain function, enhancing creativity, cognitive flexibility, and memory.

Immersive experiences can help you think more deeply, benefiting personal and professional growth. Spiritual journeys particularly enhance this creative expansion.


5. Support for Lifelong Healthy Lifestyle

Wellbeing travel often introduces you to new wellness practices, such as mindfulness. If you continue these practices long after returning home, it will lead to sustained improvements in your wellbeing.


6. Opportunities for Awe, Purpose, and Fulfillment

Experiencing awe-inspiring places, engaging in meaningful activities, and connecting with different cultures can provide a more profound sense of purpose and fulfillment, further enhancing your overall wellbeing.


7. Digital Detox and Better Sleep

Many wellbeing trips encourage disconnecting from digital devices, which can reduce burnout and improve sleep quality.


8. Physical Health Advantages

From hiking in the mountains to soaking in mineral-rich hot springs, wellbeing travel encourages movement and relaxation.

Fitness classes, healthy cuisine, and access to natural healing environments can help you feel stronger and more energized.


9. Mental and Emotional Rewards

Wellbeing travel provides a break from daily stressors, giving your mind space to unwind.

Practices like meditation, journaling, watercolor painting etc, will help you gain clarity and perspective.

man on hawaii island enjoying a wellbeing travel experience
Practicing mindfulness in Kauai


Tips for a Truly Restorative Wellbeing Travel Journey

Wellbeing Travel Tip #1: Pack Essentials for Wellness

Bring comfortable clothing, a reusable water bottle, a journal, and any wellness tools you love (like a yoga mat or essential oils). Don’t forget sunscreen and a good book!


Wellbeing Travel Tip #2: Mental Preparation and Intention Setting

The benefits of wellbeing travel begin before the journey itself. Setting clear intentions for your journey is of utmost importance. This is true whether you intend to practice being fully present in each moment, challenge comfort zones, or connect deeply with different perspectives.


Wellbeing Travel Tip #3: Mindful Travel Routines

Start your day with gratitude, take mindful walks, and limit screen time. These small habits can enhance your sense of wellbeing throughout your trip.


Wellbeing Travel Tip #4: Find Balance Between Exploration and Rest

While it’s tempting to fill your itinerary, remember to leave space for rest. It is important to balance periods of active exploration with genuine rest and integration.

This might mean spending a full day in one remarkable location rather than rushing between multiple sites. It might also mean building in regular “down days” to process experiences and restore energy.


Wellbeing Travel Tip #5: Create Space for Reflection During Travel

Build in regular reflection practices to help process experiences. This may be through journaling, meditation, or simply a dedicated time for contemplation.


Our Wellbeing Travel Experience in St. Lucia

We recently made an international travel wellbeing journey to Zoetry Marigot Bay on the Caribbean island of St. Lucia. The resort hosted the annual Mind, Body + Sol retreat, which was the perfect opportunity to get out of our comfort zones and embrace new experiences.

While at the resort, we participated in activities such as yoga, intentional journaling, watercolor painting, and sound bath sessions. The recurring intention of all the sessions was self-reflection and mindfulness.

By being fully present in each moment, I tapped within and gained deep personal insights. I particularly loved the journaling session, as I have always loved to write my thoughts down. However, in recent years, “adulting” and all the busyness that comes with it have diverted my attention. Putting pen to paper and connecting my thoughts to my intent and my goals to my future self was cathartic and fulfilling in equal measure.

Spa treatments were also on the agenda, with our couples massage session further invoking present-moment awareness.

Beyond the resort, St. Lucia is an ideal destination for wellbeing travel, because of its diverse landscape, such as the hot springs in Soufriere. Nothing could have prepared us for how indescribable the feeling of soaking in the mineral waters and mud baths and the scenic sight of a nearby waterfall was!

st lucia wellbeing experience
The view from our resort suite in St. Lucia


How to Incorporate Wellbeing Travel into Any Type of Experience

Even though you may not set out on a trip solely focused on wellbeing, you can still incorporate aspects of it into your travel experience.

By weaving these habits and choices into your travel plans, you can transform any trip into an experience that rejuvenates your mind, body, and spirit, helping you return home more fulfilled.


1. Travel with Intention

Set intentions for your next trip, whatever your individual needs are. So, whether it’s relaxation, adventure, self-discovery, etc, make choices that align with your wellbeing goals.


2. Prioritize Better Health Habits

Maintain a health consciousness mindset by continuing routines like healthy eating, staying hydrated, and choosing real, nutritious foods even while traveling.

Plan for physical activity, e.g., walk, stretch, do yoga, or use hotel gyms to keep your body moving.


3. Get Quality Rest

Prioritize good sleep hygiene and adjust your schedule to minimize jet lag and fatigue. Rest is essential for both physical and mental wellness during travel.


4. Practice Mindfulness and Digital Detox

Take breaks from your phone and digital devices to be present and fully experience your surroundings. Prioritize mindfulness and meditation practices, focusing on being in the moment.


5. Listen to Your Body

Pay attention to your body’s signals. Take breaks, rest when needed, and don’t overexert yourself in the pursuit of sightseeing or activities.


6. Engage in New and Enriching Experiences

Try new things like yoga, hiking, or cultural workshops that stimulate your mind and body.

Learn about the destination’s culture, language, and customs to enrich your travel experience and foster personal growth.


7. Build Community and Connections

Be present with travel companions and locals. Put away devices during meals and seek meaningful conversations and connections.


8. Practice Mindful Observation

Even the most ordinary journey can become a wellbeing experience through mindful engagement.

Practice deep attention to sensory details, e.g., the play of light in a city square, the natural beauty of breathtaking landscapes, the complex flavors of a local dish, or the rhythm of different languages. This will enhance both immediate enjoyment and memory formation.

koloa landing resort sweimming pool
Wellbeing experience in Kauai

Final Thoughts About Wellbeing Travel

Exploring new destinations while prioritizing wellbeing offers profound additional benefits beyond traditional vacations. Travel has the potential to be more than just a change of scenery; it can be a transformative experience, a chance to reset, recharge, and reconnect with yourself.


Wellbeing travel is a great way to escape the normal stresses of life while discovering new places and having unforgettable experiences that contribute to a holistic sense of fulfillment.

Happy travels!

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wellness tourism

the ultimate wellbeing guide


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About the Writer

Joy, one half of the dynamic Afrostylicity duo, is an adventurous travel curator who ventures beyond tourist trails to unearth hidden gems and cultural experiences. Through her lens, she transforms ordinary journeys into extraordinary discoveries, sharing authentic stories that inspire wanderlust and mindful exploration. When she's not jet-setting across continents or savoring artisanal coffee from local roasters, you'll find her expanding her collection of statement hats and losing herself in the pages of books from quaint bookshops.

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